Need a new website?


Find out which Web Genius package is right for you - and how much you'll need to invest

Start the quick online questionnaire now, and in 3 minutes you'll have your recommendation and cost estimate!

Free audit for your website!


If you’re not on Page 1 of Google,
you're  to your customers

Learn how to improve your
 with your FREE
Google Traffic Audit &
Web Genius Matrix Audit


Web Genius Blog


If your web page cries out and no one hears it, does it really exist?


It is all very well creating an informative, persuasive and elegantly designed website, but unless it can attract visitors who are interested in what you offer it may as well not exist. 

Read the following excerpt from my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ and discover how Google is the key for attracting visitors to your website…

For most small businesses these days, generating targeted traffic to your website is about three main things: Google, Google and Google.

That is:
1. Google organic listings;
2. Google Maps and Places; and
3. Google Adwords advertising.

Less than a decade ago, the word Google started to enter our everyday language. Firstly as the name of the new search engine everyone was talking about, and then as a verb (as in “google it”) which described a new way of finding information: anything from researching your family history to finding a local tradesman.

While Google makes most of its money from advertising, the positions in the main search results on the left hand side of the results pages cannot be purchased, and are determined by the engine’s proprietary formulas, or algorithm. This algorithm has become increasingly sophisticated at determining what is quality content and what isn’t. Tactics that try to trick the search engines into rankings which are not really justified by the quality of the website’s content are becoming more and more difficult to get away with.

However, by adhering to a number of well-established fundamentals it is possible to make the most of the content you do have and maximise your website’s opportunities to be found at the search engines.

So you may be asking yourself the question ‘why is Google so dominant?’ - Google’s dominance in the search engine game harks back to the turn of the century, when Google created a vastly superior search engine to its competitors and has managed to stay well ahead of the pack ever since. Up until 1998 when Google first came on the scene, the leading search engines of the day, like Alta Vista and Excite to name a couple, focused primarily on the keyword structure of pages to determine rankings. The problem with this approach was that it was highly vulnerable to being exploited by webmasters who, by trial and error, were able to figure out the keyword formulas needed for high rankings.

But what makes Google different than these other vulnerable search engines? The inventors of Google added another layer over the top of simply taking keywords into account. Their breakthrough was the way they used interlinking patterns within the internet to figure out which pages were the most important ones. Google’s PageRank algorithm regarded an incoming link to a web page as a “vote” for the importance of that page and the more votes a web page received, the higher up the rankings it would be listed.

This “vote via links” system became the dominant way that Google determined the best content for a particular keyword search. It was also much harder for webmasters to manipulate, and therefore was a much more reliable method for automatically returning the most relevant and important pages in the results.

To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.

Posted by Richard Calkin on 30th November, 2011 | Comments | Trackbacks
Tags: The NZ Small Business Superhero™s Internet Marketing Handbook

Bookmark and Share

The trackback URL for this page is http://www.webgenius.co.nz/trackback?post=41837979


Trackbacks

There are no trackbacks for this post


Comments

There are no comments for this post


Post a Comment

HTML is not allowed in comments, http://... will be automatically linked.


Name (required):


Homepage:


Email Address (not displayed):


Heading:


Comment (required):


Web Genius Blog

Richard Calkin discusses the latest in web marketing and how Web Genius can help you harness the power of the internet to find and keep customers.

About Richard ...


Archives

April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
May 2008
February 2008
January 2008
September 2007
August 2007
July 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005

Tags

CMS Website Marketer (105)
Design upgrade (6)
General (20)
Generating Website Traffic (7)
Google Dominator (338)
Google FastStart (84)
Google PowerStart (20)
Internet Facts and Trends (2)
Marketing Strategy (5)
New website launched (576)
News (7)
Online Relationship Marketing (11)
Pro CMS Marketer (23)
Pro+ CMS Marketer (2)
Profile Website (1)
Pub E-Marketer (4)
Success stories (26)
System enhancements (7)
The NZ Small Business Superhero™s Internet Marketing Handbook (44)
Web Genius User Tips (18)
Website conversion (6)

Navigation

Follow Us

Contact

Freephone NZ wide: 0800 256 506
Phone: (04) 299 2285
Fax: (04) 299 3441
Email: info@webgenius.co.nz