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Web Genius Blog
Link building is an on-going process and you should continually look to add more links to your site...
If there is one factor that is paramount in determining search engine rankings, it is the quality and quantity of other websites that link to your pages.
Link building is an ongoing process and you should continually look to add more links to your site.
Read the following excerpt from my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ and discover how link building can increase your website rankings…
Here are some of the ways you can build links to your website:
1. Suppliers and friends - Suppliers and other “friendly” sites within your industry are often the most obvious initial targets for obtaining links. Send out an email, or better still get on the phone and ask these businesses to set up a link on their website to yours. You could even suggest that you provide an informative article for their website visitors on your area of business which would include several links back to your site.
2. Develop content that other sites will want to link to - This is easier said than done, but if you can create website content that others will find compelling and interesting enough to refer their own visitors to, then this can attract a number of high quality incoming links. Some examples: you could include a useful online calculator specific to your industry; a free downloadable report with valuable information; a blog that features regular posts of entertaining and informative content; or just an article or two that others would find interesting, entertaining or controversial.
3. Distribute your content - One of the most popular ways of building links is to create and then distribute content around the internet which includes a link or links back to your site. As well as creating back links, this strategy also gets your name out there in front of potential customers who can find your website directly from this content. This can be a very effective strategy as long as the content you are distributing is of a high quality. This tactic has been somewhat overdone and has resulted in a lot of rubbish content being sent out in pursuit of valuable back links. Google has even gone to the extent of de-valuing links from content that it believes has been distributed simply to garner links, rather than to provide genuinely informative or entertaining content.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
Posted by Richard Calkin on 25th January, 2012 | Comments | Trackbacks
Tags: The NZ Small Business Superhero's Internet Web Marketing Handbook
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