Database marketing web Wellington Kapiti Coast

Data Center: email marketing services small business

Age-old database marketing wisdom transported to the internet era

Data Center is the hub of your marketing database, and the core of your Web Genius e-marketing system.

It is here that you set-up and edit the structure of your database; add, delete and edit member details, perform search requests, save selection criteria and stay in control of your email list with features like suppression list and bounce management. This all adds up to excellent email marketing services for small business.

Database structure and field set-up

You can set-up as many fields as you like in your Web Genius marketing database, and can easily add more in the future using the simple web interface. A key part of the set-up of your system involves consulting with us to ensure the fields you choose for your database are capable of supporting your strategic marketing objectives.

Database search and selection options

The Data Center software allows you to segment your database in an unlimited number of ways, using the fields in your marketing database as building blocks. This means you can drill down to target key segments via your web pages and email messages.

Add, import, exports member to and from your database

Data Center makes it easy to get data in and out of your marketing database. This includes manual data entry, import and export routines which can also be automated.

Third party database synchronization

You are able to synchronise the data with some third party systems, to make sure the customer data you hold in various databases across your business is always in synch.

Bounce management

If an email address is no longer in use, a message sent to that address will bounce back to where it came from. Web Genius automatically records every time an email bounces and if a member bounces three times in a row, that record is removed from future emailings. At any stage you can find all “bad” records and remove the records or contact the members to update their details.

Suppression list management

If a database member unsubscribes from your database, a record is kept of this to avoid that member from being inadvertently re-entered onto the database in the future. These inactive records are kept as part of your suppression list.