Facebook Power

Facebook is an online phenomenon that you need to latch onto!

A huge opportunity for Business to Consumer (B2C) businesses to use Facebook as a marketing medium.
Why? Because that is where your customers are!
Almost half the country (and growing) are on Facebook.
About 65% of all NZ internet users are on Facebook! (and growing!)

Facebook = "word of mouth" on the internet!

If word-of-mouth advertising is important to your business then Facebook is a must for you.
Build a base of fans and then tap into their networks.
Create a channel to a group of raving fans and they will naturally "spread the word".
Make your content interesting and valuable and watch your community grow!

Step 1: Make your Facebook page stand out
Step 2: Strategy for growing fan base
Step 3: Post regular content
Step 4: Encourage feedback from customers

Step 1: Make your Facebook page stand out

Create a branded landing page that reflects your company's website, print material and visual branding

Step 2: Strategy for growing fan base

Run a monthly prize draw with all new "like" entered automatically
All existing fans who 'share' the page are also entered automatically
Web Genius handles the set up of this process

Step 3: Post regular content

Ensure to upload at least three new posts a month, minimum.
Encourage input from your fans.

Step 4: Encourage feedback from your customers

Include an online customer feedback form
Email the results of these forms to the business owner
All positive reviews are encouraged to be 'shared'

"Facebook is now an extremely important channel for Shoe Clinic. It allows us to interact with our customers on a very personal level."
Hamish French
Shoe Clinic Director

"I'm not a great Facebooker personally but is working really well for the business - helping to spread the word about what we do in the community."
Glenn Clover
Action Property Services