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Getting traffic from Google et al: Part 1 of 5
One of the most common questions we get when talking websites with business owners is: "how do I get my website listed on the first page of Google."
Often they are looking for a secret formula or the place they apply to get listed there. Unfortunately it's not quite that simple...
There is, in fact, a secret formula, but it's Google's secret and they are not in the habit of telling.
But while Google doesn't make its algorithm public, it is possible to work out the basics from observing how different pages perform in the search engine result pages.
The first thing to bear in mind is that Google and other search engines don't exist to give exposure to you and your website. They are in the business of providing their users with access to the most relevant and important content related to the words they have entered into the engine's search box.
This provides the first clue: if your long term goal is to provide relevant, important content, you are just what Google is looking for, and are likely to do well.
That aside, there are four aspects to achieving good search engine rankings:
1. Search engine friendly architecture.
2. Keyword research
3. On page factors (ie what to do with your keywords on your pages)
4. Off page factors (mainly incoming links of high quality and quantity).
That's basically all there is to it. And the good news is that Web Genius has a growing range of tools that put you way ahead of the competition in the search engine game...
My next four posts will deal with each of the four aspects above in turn...
Any comments or questions..?
Posted by Richard on 9th October, 2005 | Comments | Trackbacks | Permalink