Web Genius Blog

A recent study by the American Direction Marketing Association found that the return on investment (ROI) for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half.

Once you have built a database of customers and prospects youhaveessentially created a communication channel direct to your marketforyou to use as you wish. Not only does this allow you to promoteandsell your products and services, but also to educate and inform, building stronger, and ultimately more powerful relationships with your database members.

And remember, while your website should focus on encouraging visitors tojoin your database, the biggest opportunity for most businesses tobuilda sizable marketing database is through their normal day-to-day interaction with customers, prospects and suppliers.

Do you have a system for collecting the email addresses and permission of the people your business deals with on a daily basis?