Law firm web marketing case study

Tania Davis Law - Web Genius client since 2008

Lawyer website attracts clients of a high quality

Tania Davis, Principal of Tania Davis Law in Porirua, says that marketing in her industry is difficult: “because people tend not to go through their lives thinking they must remember the name of a specialist Family Court lawyer just in case their relationship breaks down.”

So she decided to try “web marketing” and approached Web Genius.

“I did not want to just use the templated design that research shows is the most successful. I wanted a specific 'look' and feel.” says Tania.

“Web Genius worked with my graphic designer and accommodated my inflexible demands, with no difficulty at all, and were still able to use the structure/design which is proven to be the most effective. That impressed me for starters.”

Tania reports that she has received a healthy number of clients through the website. “The most satisfying difference between clients through the net and those off the street is the nature and quality of client and their legal issues.”

“My website certainly attracts my target market. This is directly because of the methodology Web Genius uses to develop the site,” says Tania.

“I thoroughly recommend using Web Genius.”