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Medtra Clinical Education - Web Genius client since 2004
Lead generation, database communication and online seminar registrations for nursing education leaders
Medtra Clinical Education are one of New Zealand's leaders in the field of professional development for nurses and medical technicians who are required to constantly keep their skills and knowledge up-to-date.
Medtra's website was launched in 2004, and since then the company has accepted registrations online using Web Genius's Event Center module, and has communicated regularly with its growing database via its e-newsletter.
Medtra partner Myra Wilson is responsible for updating the website content and sending out the e-newsletter, and finds the system very user-friendly, and is always finding new features.
Myra reports that the website gets consistently good feedback and more and more nurses are choosing online registration for seminars as time goes by. "Our target market are not the heaviest users of the web, but we have found Web Genius to very effective for maximising the marketing opportunities that the internet provides," says Myra.
Myra has big plans for the Medtra website and e-marketing in general and sees it as an integral part of her business in the future.
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Online estimate and web marketing report
