Online marketing case study Wellington Kapiti Coast

Second Image - Web Genius client since 2007:

Immediate increase in sales of around 2500%

David Hickman, Managing Director of Second Image had formed the view that "the internet was just a hole to throw money into" - until he tried Web Genius.

"We had had a website for about five years, had tried two different suppliers, but sales over the internet were virtually non-existent," explains David.

"I'm a member of the business network group, BNI, and I listened to Richard Calkin of Web Genius every week at breakfast for a year before I asked him to look at our internet needs. The only reason I moved was because of the glowing references given by other group members."

"We went to Web Genius and the first thing that surprised us was that they were on time and on budget. No cost over runs. Our new site went live in the middle of June 2007."

As soon as the site went live, the sales began coming through on a regular basis. While the previous five years had resulted in a sale "once in a blue moon", they were now coming through on a daily basis, representing an immediate increase of over 2500%.

This means that Second Image has not only made a welcome improvement to revenues and profits, but even more importantly is continually adding to their client base, something which is critical in an industry that relies so heavily on repeat business.

David was also impressed with the user friendly nature of the Web Genius software. "For our newsletter I was using an American service called Constant Contact," says David.

"I now use Web Genius and I find it much easier to use. In fact the whole issue of web site management is much easier as I do most it myself. The software is intuitive and anyone with relatively modest computer skills can manage their own business."

"As well as managing products for sale we can easily edit the content of web pages as circumstances change. No more waiting for someone to charge $100 an hour to change information that has gone out of date!"

David concludes: "I can unreservedly recommend Web Genius to any business interested in using the internet to find and keep customers."