Purebread

Purebread – Web Genius client since 2008:

Traffic, sales and database growing all the time

Switching their website to Web Genius has resulted in a steady increase in traffic, sales and database members, says Robert Glensor of Purebread, New Zealand's Sustainable Business of the Year Award winner for 2009.

The organic bakery, based on the Kapiti Coast, runs three websites through Web Genius: www.purebread.co.nz, www.glutenfreegoodies.co.nz and www.4everfree.co.nz, and all three have shown steady increases in activity since moving to Web Genius.

"One of the keys for us is to build direct relationships with our customers, who mainly purchase via retail outlets," says Robert. "The powerful database marketing and personalisation features within Web Genius allow us to do this very effectively, and we are able to monitor results of various campaigns very closely."

"In addition our Google rankings and traffic have increased considerably."

Robert says the Web Genius team are great to work with. "As well as providing the nuts and bolts of websites, blogs and e-mail newsletters, their strategic input into our overall web marketing strategy is invaluable."

"I would recommend Web Genius to any business who really wants to use the internet to attract more customers and to communicate more effectively with existing customers."