Elestial - Web Genius client since 2001:

Database of over 2000 local customers...

In 2001 Elestial adopted Web Genius to manage its website, email newsletter and loyalty rewards programme and since then the small store on the Kapiti Coast has built up a database of over 2000 members.

As managing director Patricia Kelly says: " I was initially introduced to Web Genius through a marketing campaign by Web Genius which sent me emails explaining that these were the type of emails that could be sent to my customers."

"These emails showed how to keep in touch with my customers which I was finding both difficult and time consuming to do so manually. This internet/website based programme was the type of marketing that I was looking for and Web Genius provided a package that met all my needs – and then some."

"I have been using the Web Genius product for more than four years. In that time I have developed a data base of over 2000 customers with most joining as part of our internet-based loyalty programme and others going to our website and signing up themselves."

"The system provides me with a client database, a website, e-mail marketing, a newsletter facility, and the facility to monitor all of these functions. Through the website, products and regular workshops are promoted and this has proven to be a valuable link for our customers."

"In the three years the Web Genius system has been developed and improved with an in-depth, on-line help manual which, with the help desk facility, has always been able to solve any issues that I may have needed help with."

"The emails that I send to my customers are personalised and all have a promotional insert which is invaluable. Regular feedback from customers is that the personal touch in the emails is appreciated and as these are usually automatically generated as part of the customer loyalty programme this has generated great on-going customer satisfaction."

"One simple benefit for me and my staff is that we now know many more of our customers by name and can address them personally when they come into the shop."

"Web Genius has been excellent value for money for a small business such as Elestial. It allows consolidated hands-on customer management and has vastly improved our interaction with our customers and their involvement with our business."