Warm Air Distribution

Warm Air Distribution- Web Genius client since 2009

Receiving 7 times the interest after finding Web Genius

Managing Director of Warm Air Distribution Ltd, John Yardley, has recently had his website updated by Web Genius and has already noticed a massive improvement and rise in the interest in the business's services.

"For years we had a one page website and thought that was enough. Unfortunately we really didn’t know anything because we were not tracking any of the statistics relating to website hits, enquiries, leads, sales from the website. We now know our old website was not working at all."

"Our marketing and management consultant recommended we look at rejuvenating our website to capture new business and also to use it to provide useful information to our target market. We found Richard Calkin, and the team at Web Genius, who then showed us how a well structured website could help generate new business in our particular market."

"Web Genius has a well defined approach to capturing information from customers like us and building a successful website. Their approach forced us to think about our customers and competition more objectively and the outcome has been revolutionary for our business. "

He says that after finding Web Genius, the company has been able to vastly improve on their advertising.

"Although we have been operating for more than 25 years, our business is currently facing competition from much larger international organizations with significantly deeper pockets who can use television, press and other channels to reach the target market."

"We had to think smarter than our competitors with the deeper pockets."

"Two months after the website went live, we started a radio advertising campaign that only mentioned our website as the direct response method - always a scary thing as you just don’t know whether it will be effective."

"Using the Web Genius Statistics Control Centre, our marketing consultant put in place a campaign monitoring and reporting process that gave us valuable information about when to place our advertisements, the effectiveness of different timeslots, and we were able to track response and enquiry leads and follow-up those leads within 24 hours of receiving every enquiry."

"The results were dramatic. We knew what the experts were saying, that more and more people are searching the web before they actually make contact with the companies they want to receive quotes from. Not only are we now receiving just as many leads from our website as we are through all of our other channels combined, we are also receiving higher quality and more knowledgeable leads."

"This makes our quoting easier as our prospects already know what they want when they contact us. Customers have commented that they see our website as ‘our window to the world’ and they have ‘decided to get us to quote because our website gives them the information they need to make a decision’."

John and his team have found Web Genius to be an asset.

"We couldn’t have asked for better feedback."

"Our website has gone from receiving less than 300 hits in the first month of operation to now receiving more than 2,000 hits 6 months later. Nearly 7 times the interest we were getting before we found Web Genius! Our dealers are also pushing customers to view our website prior to making purchase decisions as it simplifies their quoting if they can remove the need to educate their prospects about the product."

"We have always found Richard and the team at Web Genius responsive, fast, communicative and professional and would recommend them to anyone – except our competitors!"