Web Genius Blog
New Web Genius Quikstart Site Launched: www.bedrocksupplies.co.nz
New website launched recently for Bedrock Home and Garden Ltd: Quality garden landscaping supplies, serving the greater Wellington region. Great prices & advice!
www.bedrocksupplies.co.nz
Posted by Richard Calkin on 7th March, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.magnoliaminerals.co.nz
New website launched recently for Magnolia Minerals: Crystals, jewellery, gifts and books for retail Natural health therapy. Based in the Tauraunga region
www.magnoliaminerals.co.nz
Posted by Richard Calkin on 7th March, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.diggingout.co.nz
New website launched recently for Digging Out Ltd: Excavation, earth moving and all property maintenance for the Greater Wellington Region.
www.diggingout.co.nz
Posted by Richard Calkin on 7th March, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.avlightandsound.co.nz
New website launched recently for Triac Light and Sound Ltd: Sound, light, and AV equipment hire and installation. Tauranga, Bay of Plenty.
www.avlightandsound.co.nz
Posted by Richard Calkin on 7th March, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Jumpstart Site Launched: www.valuersinc.co.nz
New website launched for Valuers Inc: Property valuations - residential & commercial. Greater Wellington & Hawkes Bay regions.
www.valuersinc.co.nz
Posted by Richard Calkin on 20th February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.samoaaccommodation.ws
New website launched recently for Samoa Holiday Home: Affordable fully-furnished homestay accommodation with vehicle. Near Apia and airport.
www.samoaaccommodation.ws
Posted by Richard Calkin on 19th February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.carmarineupholstery.co.nz
New website launched for Allcar and Marine Upholstery Ltd: Custom upholstery for your vehicle or boat - Shade sails & drop downs - Greater Wellington region.
www.carmarineupholstery.co.nz
Posted by Richard Calkin on 17th February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.jhprint.co.nz
New website launched recently for JH Print: Online Do-It-Yourself Design & Print Tool. Create and order business printing online.
www.jhprint.co.nz
Posted by Richard Calkin on 17th February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.windgardens.co.nz
New website launched recently for Wind Gardens: Landscaping consultant specialist for wind affected and difficult terrain.
www.windgardens.co.nz
Posted by Richard Calkin on 15th February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.glueadhesive.co.nz
New website launched recently for Adhesive and Sealants: Specialist glues, adhesives & sealants, hobby to industrial grade - Tauraga & NZ wide delivery.
www.glueadhesive.co.nz
Posted by Richard Calkin on 13th February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.houseinspectionswellington.co.nz
Posted by Richard Calkin on 10th February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.starplumbingandgas.co.nz
New website launched recently for Star Plumbing and Gas Ltd: Registered plumbers and gasfitters, dedicated to Palmerston North, Feilding, Bulls, Shannon & Foxton
www.starplumbingandgas.co.nz
Posted by Richard Calkin on 6th February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Jumpstart Site Launched: www.maxwoodhomes.co.nz
New website launched recently for Maxwood Homes: Designers and builders of executive and family homes in the greater Wellington region, and beyond.
www.maxwoodhomes.co.nz
Posted by Richard Calkin on 3rd February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Pro Site Launched: www.ancoprint.co.nz
New website launched recently for Anco Print: Digital and offset printers. Full design, print, storage & delivery service, Wellington NZ.
www.ancoprint.co.nz
Posted by Richard Calkin on 1st February, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Jumpstart Site Launched: www.rivalwealth.co.nz
New website launched recently for Rival Wealth: Rival Wealth are financial advisers for business, farming or personal financial health.
www.rivalwealth.co.nz
Posted by Richard Calkin on 31st January, 2010 | Comments (1) | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.wellingtonvaluations.co.nz
New website launched recently for Sellars Valuation Ltd: Property valuation for commercial, industrial and residential in the Wellington region.
www.wellingtonvaluations.co.nz
Posted by Richard Calkin on 28th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.arlingtonmotors.co.nz
New website launched recently for Arlington MotorsLtd: Wellington's premiere European vehicle accident repair specialists.
www.arlingtonmotors.co.nz
Posted by Richard Calkin on 25th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.tudormanor.co.nz
New website launched recently for Tudor Manor: Luxurious bed and breakfast in the heart of the Kapiti Coast.
www.tudormanor.co.nz
Posted by Richard Calkin on 21st January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Pro Site Launched: www.sportswide.co.nz
New website launched recently for Sports-Wide Ltd: 3 central Wellington fitness clubs - more facilities, more services, cheaper than most!
www.sportswide.co.nz
Posted by Richard Calkin on 18th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
What do your customers type into Google?
If you want to know what your customers are searching for on Google, give the Google Keyword Tool a whirl.
Firstly go to:
adwords.google.com/select/KeywordToolExternal
...and change the geographical targeting to New Zealand (assuming you are targeting New Zealand) by clicking the Edit link after the text: "Results are tailored to English, United States" which is the default.
Then make sure the radio button "Descriptive words or phrases" is selected, before entering possible keyword phrases into the box headed: "Enter one keyword or phrase per line:" and clicking the "Get keyword ideas" button. (You will probably also have to enter one of those annoying codes, known as a captcha, to prove you are a human, rather than a computer).
For example if you make aluminium doors, then you could enter "aluminium doors" and click the button. Google will then return a number of other suggestions that real people have keyed into Google. The numbers beside each variation, while not being 100% accurate provide an indication of the relative demand of each term.
Using the Google keyword tool is just one of the ways we go about finding all the variation on your keywords that your potential customers are actually using at Google to find businesses in your category.
These keyword phrases are then placed in a variety of places throughout the websites we produce, enabling your site to be found when these terms are used by searchers.
Posted by Richard Calkin on 16th January, 2010 | Comments | Trackbacks | Permalink
Tags: Generating Website Traffic
New Web Genius Quikstart Site Launched: www.taxbz.co.nz
New website launched recently for Tax Accounting Technicians Ltd: Tax advice & refunds, accounting & MYOB experts. Levin based - Palmerston North, Wellington.
www.taxbz.co.nz
Posted by Richard Calkin on 12th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.monkeymantrees.co.nz
New website launched recently for Monkeyman Tree Services: Tree Felling & Maintenance; Mulching & Stump Grinding; and Landscaping, Decking and Fencing
www.monkeymantrees.co.nz
Posted by Richard Calkin on 10th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
What is your average website visitor worth?
Ultimately the goal of your website is to generate more new customers and more business from your existing customers.
This is why it is vital to monitor how much business you generate through your website, in relation to how many visitors your site is getting. This is your "conversion rate" (ie number of new customers divided by the number of visitors).
This is a lot simpler to monitor if you sell goods directly on your site, but still quite possible if you only generate enquiries, or leads, via the site. The important thing to know is how many customers you are acquiring through the site, and how many visits you are getting. (The latter is obviously as simple as clicking on Web Statistics in Statistics Center).
Consider this scenario:
1. Unique website visits for July - 1000 2. Enquiries via website for July - 20 3. New customers from website for July - 2 4. Average GP per customer (12 months) - $1500
Therefore, 1000 visits has resulted in $3000 of gross profit for your business meaning an average value of $3 per visit.
This means if you can find a source of targeted traffic for $1 per visit (for example, through advertising on other websites, or with Google Adwords) for which the above statistics are maintained, then you will make a profit of $2 per visitor - in other words: good business!
Posted by Richard Calkin on 9th January, 2010 | Comments (1) | Trackbacks | Permalink
Tags: Website conversion, Generating Website Traffic
New Web Genius Quikstart Site Launched: www.wellingtonplumber.co.nz
New website launched recently for Tasman Plumbers: Master Plumbers for the Wellington region - plumbing, drain laying and gasfitting.
www.wellingtonplumber.co.nz
Posted by Richard Calkin on 7th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.temporaryfences.co.nz
New website launched recently for DTD Fence Hire and Sales: Temporary fencing hire and sales. Tauranga based, NZ wide delivery. Call 027 4945 788.
www.temporaryfences.co.nz
Posted by Richard Calkin on 5th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.earthbushbedandbreakfast.co.nz
New website launched recently for Earthbush Bed and Breakfast: Luxury Paraparaumu rammed earth bed and breakfast - for a natural & organic escape.
www.earthbushbedandbreakfast.co.nz
Posted by Richard Calkin on 4th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.deeselectrical.co.nz
New website launched recently for Dees Electrical Ltd: Electrical installation, maintenance and repairs for the Greater Wellington Region.
www.deeselectrical.co.nz
Posted by Richard Calkin on 4th January, 2010 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Pro Site Launched: www.ohaugravels.co.nz
New website launched recently for Ohau Gravels: Award winning wines from Ohau, NZ's newest wine growing region. Pinot Gris & Sauvignon Blanc.
www.ohaugravels.co.nz
Posted by Richard Calkin on 27th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.forextradingsuccess.co.nz
Posted by Richard Calkin on 27th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.securityriskmanagement.co.nz
New website launched recently for Security Risk Management: Security risk analysis, system design & implementation for business in Wellington & NZ wide.
www.securityriskmanagement.co.nz
Posted by Richard Calkin on 27th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.bossstorage.co.nz
New website launched recently for Fletcher Reid Trading Trust: Buy, hire, or rent to buy your own storage! Convenient to Masterton, Wellington & Palmerston North.
www.bossstorage.co.nz
Posted by Richard Calkin on 22nd December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.lcbuilders.co.nz
New website launched recently for L.C. Builders Ltd: New homes, renovations, alterations & commercial buildings | Palmerston North, Manawatu.
www.lcbuilders.co.nz
Posted by Richard Calkin on 21st December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.painterkapiti.co.nz
New website launched recently for S & R Decorators Ltd: House painting, interior decorating and colour consultancy for the greater Wellington region.
www.painterkapiti.co.nz
Posted by Richard Calkin on 20th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.murrayfield.co.nz
New website launched recently for Murrayfield Clydesdales Ltd: Cafe, wedding & function hire. Heritage museum, Helensville miniature town & farm tours.
www.murrayfield.co.nz
Posted by Richard Calkin on 20th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Jumpstart Site Launched: www.singhservices.co.nz
New website launched recently for Singh Services (NZ) Ltd: Vineyard work in the Marlborough region | Guaranteed job placement for approved applications.
www.singhservices.co.nz
Posted by Richard Calkin on 17th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.securitykapiti.co.nz
New website launched recently for Kapiti Coast Security Ltd: Total security solutions for your home or commercial property - Prompt response security guards.
www.securitykapiti.co.nz
Posted by Richard Calkin on 15th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Quikstart Site Launched: www.raumatisands.co.nz
New website launched recently for Raumati Sands Resort: Luxury 4.5 star accommodation, 1 minute from the beach in Raumati Beach, Kapiti Coast.
www.raumatisands.co.nz
Posted by Richard Calkin on 13th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
New Web Genius Jumpstart Site Launched: www.kinopta.com
New website launched recently for Kinopta Ltd: Day Night recording camera: The flexible security solution for your unattended assets.
www.kinopta.com
Posted by Richard Calkin on 10th December, 2009 | Comments | Trackbacks | Permalink
Tags: New website launched
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