Blogs, Forums, Surveys Wellington Kapiti Coast

Dialog Center: blogs, forums, Q&A archives & Comments Sections

Communication is a two-way process

One of the great advantages of the internet over other media is that it transcends the one-way nature of communication that was typical of the mass media era.

In any human interaction, meaningful dialog allows each party to influence the other, providing the mutual understanding that underpins enduring relationships.

Dialog Center provides four tools designed to facilitate this by engaging your customers and prospects in an interactive dialog.

As well as interacting, and building relationships all four tools provide ways for your visitors to assist you in the task of creating increasingly valuable website content. All four tools are easy to use and are set-up using the same web site builder and content management system as other Web Genius modules.

Q&A archives

One of the main purposes of your website is to answer all the main questions that your visitors are likely to have in mind when you are on your site.

Q&A archives allow you to collect questions from your visitors, provide them with answers and easily add the question, together with the answer to your site.

Shoe Clinic uses a Q&A archive on the Ask the Expert page of their website.

Forums

Discussion forums allow you to not only dialog with your customers, but allow them to dialog and network with one another as well.

One of the key marketing opportunities afforded by the internet is to build a community of interest around your business, and discussion forums are one of the most powerful way of achieving this.

Nationwide Networking runs a forum to allow members to network online as well as at the events they run.

Blogs

Blogs are emerging as very powerful marketing tools for business owners who have a particular philosophy or expert knowledge that is closely tied to their business. The blog provides a platform for building credibility and profile within their industry and among customers and prospects.

Blogs are simple to update and have developed in a formula which more and more web users understand, and can easily interact with. The content and links created naturally as part of the blogging process are also attractive to search engines, resulting in more targeted website prospects arriving at your site.

Using Web Genius, blog content can be aggregated at the click of a button into an e-newsletter to be sent out to database members.

Relationship coach Tania Dally writes a relationship advice blog to attract new clients and communicate with existing ones.

Comments sections

Allow your visitors to provide direct feedback at the same time as contribute to the content of your site, through the use of "comments sections", another unique Web Genius feature.

Comments sections, like the one below, allow you elicit a response to your content and engage in a two-way dialogue with visitors.