CASE STUDY | JULY 2024

Collins Automotive Technicians

THE CLIENT

Collins Automotive is a well established, multi award-winning, Hamilton-based workshop specialising in the full suite of automotive repairs, assessments and upgrades. Headed by Owner/Manager Jason Land and run by a team of around 20 highly specialised technicians, Collins Automotive pride themselves in providing an extremely high level of care and expertise to their customers.

THE CHALLENGE

Collins Automotive had an existing website that had been built by a friend. Despite liking the overall look of the site, it wasn’t ranking well or generating business and they still relied heavily on word-of-mouth referrals. Collins knew that it was critical for them to be found on Google Page 1 and reach more customers organically in order to grow. They also needed their site to better showcase their diverse range of services and cutting edge technology as well as the personality of their company, which was a key point of difference from competitors.

THE STRATEGY
Web Genius recommended a brand-new 7-page Google Dominator Website combined with an SEO Pro package to target a total of 35 industry-specific keywords in the Hamilton area. This guaranteed Collins would appear on page 1 for at least 5 out of 15 of their dominator keyword phrases and also at least a 50% increase in visibility in Google across all their 20 SEO keyword phrases. Web Genius implemented call tracking to give Collins the highest level of accuracy in their return on investment reporting.

“Taking that first step required us to place a tremendous amount of trust in Web Genius. The website was a significant financial outlay, and we had not invested in online marketing before. But I felt reassured knowing Web Genius also had skin in the game, because they backed their promised results with written guarantees.”

Jason Land, Owner | Collins Automotive Technicians

THE RESULTS

After just two months of implementing the Google Dominator site and SEO Pro package, Collins experienced remarkable results. Out of 35 targeted keywords, 21 achieved a position on Google’s first page, leading to a 388% improvement in Google visibility. This surge in online presence translated to a significant uptick in organic enquiries and leads, showcasing the powerful impact of our comprehensive SEO strategy.

After two months
Currently | July 2024
21/35

Tracked keywords on Google Page 1 (60%)
388%

Increase in Google visibility + uptick in enquiries/leads
73%

Tracked keywords on Google page 1
955

Average site visitors each month
216

Average phone/form and booking widget leads each month

“I can’t fault the site build process. It was really easy to communicate with our Project Manager and we wound up with a site we loved and that truly reflected us as a business”
“The site really reflects the personality and ethos of our business. We get comments time and again about how much people like it, particularly our unique “Meet the Team” page. I have full confidence now that if someone finds and engages with the site, they will want to do business with us”
“We saw the results of the website and SEO investment very quickly. Within 2 months there was a significant increase in our Google visibility”
“I have no doubt that the website has been a key contributing factor in our growth and increasing market presence in the last few years. Web Genius have been pivotal in helping us become more visible and reach more customers”
Jason Land, Owner | Collins Automotive Technicians