Web Genius Google Ads management services are your fast track to seeing instant results online
Google Ads, formerly known as Google AdWords, is a powerful platform to reach your target audience very quickly and drive valuable traffic to your website. You simply pay a fee every time your ad is clicked, in exchange for being displayed prominently when people are searching for your goods or services.
Google Ads campaigns are a great way to boost your customer base as a new business, target specific groups for a promotion or offer, or to publicise a new area of business e.g. a new product or expansion to a new location.
We recognise that it can be complex to understand the mechanics and nuances of Google Ads and that it often requires considerable knowledge and experience to identify the best campaign set up to achieve exceptional results. That is why we make it as simple as possible for the businesses we work with.
Simply choose your monthly Google Ads budget and we’ll set up a range of responsive and dynamic campaigns across the Google Ecosystem based on your unique goals.
Don’t have a website but want to boost conversions for your Google Ads campaign?
If your primary objective is to drive traffic, generate leads, or drive conversions, it's generally more effective to send Google Ads clicks to a dedicated landing page or website optimised for conversion (as opposed to a social media page). This allows you to control the user experience and capture valuable information from visitors to further nurture them through your sales funnel.
If you’re not quite ready for a full website, our "Firestarter" Sales Page is a great cost-effective alternative to help boost conversions from your Google Ads clicks.
What is a Firestarter Sales Page?
A Firestarter sales page is essentially a one-page website that looks very similar to a full Google dominator website and is optimised to drive maximum conversions (i.e. calls, visits or emails) from your ad campaign.
Google Ads conversion tracking
As a data-oriented Google Ads Agency, we know how important conversion tracking is for building successful Google Ads marketing campaigns. Conversion tracking should focus on tracking the right metrics, such as lead generation, whether the leads are form submissions, phone calls, email clicks, or even more detailed campaign goals.
We carefully listen to our clients to understand their needs and build our conversion tracking accordingly. Our Ads service includes call tracking reporting. We use a 3rd party service provider to track phone calls generated by the Google Ads Campaign. We can even provide you with a list of phone numbers called you through the Ads Campaign, which your sales team can later use for contacting.
Our detailed Return on Investment (ROI) reports integrate seamlessly with Google Analytics and offer a clear and concise view of your campaign's performance.
We understand the importance of a cohesive approach to online presence. That's why we offer tailored solutions that can seamlessly integrate Google Ads, SEO, and web design to maximise your online visibility and drive tangible results.
Whether you're looking to boost your search engine rankings, create a Google-friendly website, or generate leads through targeted advertising, Web Genius has the knowledge and experience to elevate your digital presence. With us by your side, you can trust that your digital marketing strategy is in expert hands. Get in touch for a chat about how we can help grow your business today.
Web Genius Google Ads (formerly Adwords) campaign approach
Our Google Certified Ads specialists work closely with you to develop the most effective campaign to meet your objectives and budget. If you'd like to find out more about our Google Ads Services or other digital marketing packages get in touch. You can also book a free, no obligation online marketing strategy session with one of our advisers anytime.Our Google Certified Ads specialists begin by gaining a thorough understanding of your business goals, target audience, and advertising objectives. This foundational knowledge allows them to tailor the campaign type to align precisely with your specific needs and aspirations.
Through research and analysis, our Google Certified Ads specialists delve into your target audience's demographics, interests, and online behaviour. This informs the selection of the most suitable ad campaign type to effectively reach and engage your desired audience.
We take into account your budget and resource constraints when recommending ad campaign types. Our specialists ensure that the chosen campaign type aligns with your financial parameters while maximising the return on your investment.
Paid search advertising agencies must have industry-specialised knowledge in a very competitive marketing environment. Web Genius' industry-specific knowledge saves time and marketing dollars as we know from experience where your investment is going to be most effective. We have a broad marketing paid search advertising knowledge of the following industries: Trades, Hospitality & Tourism, Finance & Insurance, Beauty & Healthcare, Professional Services and eCommerce.
Understanding each industry's challenges helps us create a successful Google Ads Campaign by allowing us to focus on the key things right from the beginning.
Web Genius ads specialists also stay abreast of industry trends, best practices, and emerging technologies. This enables them to recommend the most effective ad campaign types for different industries and market segments, ensuring that your campaigns remain ahead of the curve.
Our specialists carefully evaluate your campaign objectives, whether it's to increase brand awareness, drive website traffic, generate leads, or boost sales. Based on these objectives, your wider business goals and budget constraints, they recommend the most appropriate ad campaign type that can deliver the desired results.
We take advantage of the latest industry trends and have a broad knowledge of Performance Max Campaign, Demand Gen campaign types, and other AI-based solutions. We want to ensure you’ll get the best possible return on your advertising budget.
Once the ad campaign type is selected, our specialists continuously monitor and optimise campaign performance to ensure it meets your objectives. They utilise data-driven insights to make informed adjustments and improvements throughout the campaign duration, maximising your results.