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How much should you spend to acquire a new customer online? Find out with our Customer Lifetime Value Calculator

Understanding the lifetime value of a customer is really useful for making smart marketing and budgeting decisions. Our Customer Lifetime Value Calculator helps identify how much a customer is worth to your business over time. 

Simply input the average amount a customer spends, how many times they usually purchase, and how frequently they refer others to your business and the tool will give you an indication of the marketing budget you could allocate to acquiring a brand new customer. For tailored digital marketing advice, our experienced digital marketing advisers are here to help.

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Customer Lifetime Value Calculator

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Results

(a × b) + (a × b × c) = Average Customer Lifetime Value

(CLV) × 10% = Customer Acquisition Budget *

* Rule of thumb: you can spend around 10% of your CLV on acquiring a new customer.



Digital Marketing Solutions for Kiwi Businesses
New Zealand & Australia-wide