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CASE STUDY | FEB 2026

Extreme Carpet Cleaning

THE CLIENT
Extreme Carpet Cleaning is a Christchurch-based, family-owned business providing professional carpet and upholstery cleaning solutions. As the business prepared to grow, it needed a functional website and a robust SEO strategy that could consistently generate enquiries and support ongoing expansion. Extreme Carpet Cleaning partnered with Web Genius to build a reliable lead generation platform.


THE CHALLENGE
Despite delivering high-quality services, Extreme Carpet Cleaning encountered several digital roadblocks. The existing website no longer reflected the company’s professionalism or the standard of customer service they delivered, while limited Google visibility made it difficult to stand out in a highly competitive local market. Enquiry volumes were inconsistent and demand was heavily seasonal. This created challenges at a time when the business was preparing to hire its first employee.

THE SOLUTION
Web Genius delivered a conversion-focused Dominator Website in just 7.5 weeks, ensuring tangible, growth-focused results from launch. The SEO Pro campaign was rolled out immediately once the website went live, targeting high-intent local searches and supported by ongoing optimisation to drive performance gains. The Google Review Engine further strengthened credibility and boosted local visibility.

"We had never seen rankings move this fast within weeks of going live we were on page 1 and have
stayed there for years. The uplift in enquiries was noticeable, and we had to bring on extra staff to keep up with
demand”

Eamonn, Owner | Extreme Carpet Cleaning

THE RESULTS


110% increase in Google visibility
Extreme Carpet Cleaning achieved a 33 percentage point uplift in SEO visibility. This represents a 110% increase across targeted keywords and exceeded initial growth targets.

15/15 keywords reached page 1 within a week
All targeted Dominator keywords achieved page one rankings shortly after launch. This delivered immediate traction and confirmed the effectiveness of the website and SEO strategy.
Key Metrics
30/35

Keywords ranking on Google Page 1
110%

Increase in SEO Visibility
15/15

Keywords on Page 1 within one week
7.5 weeks

To launch a fully optimised website
$1.14

Cost per lead from launch

NEXT STEPS

Extreme Carpet Cleaning continues to value the proactive support provided by Web Genius, including regular performance updates and responsive assistance when changes or issues arise. The transition to ongoing account management has been seamless, ensuring continuity and confidence as the business grows. Looking ahead, Extreme Carpet Cleaning plans to refresh and rebuild content with Web Genius, expand into Blenheim, and launch a new website — including new SEO pages — while continuing to trust Web Genius to deliver long-term growth and online visibility.

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