CASE STUDY | JULY 2026
Bedworld NZ Ltd
THE CLIENTBedworld is one of Christchurch's leading independent bed and mattress retailers, offering a range of premium brands including SleepMaker and Sealy. With decades of experience, a knowledgeable team and a large local showroom, Bedworld helps customers across Canterbury find the right mattress for a better night's sleep. The business is also committed to helping more customers discover its trusted products and expert advice through a stronger online presence.
Despite having an established online presence, Bedworld wanted to strengthen its visibility for high-value product searches while showcasing its expanding range of premium mattress brands. The business needed an SEO strategy to improve rankings for competitive commercial keywords, reinforce its reputation as Christchurch's trusted destination for quality beds and mattresses, and drive more qualified traffic and online sales opportunities.
THE SOLUTION
We implemented an SEO Premium Campaign combining keyword research, on-page optimisation, technical SEO improvements and strategic content creation to improve rankings, strengthen Bedworld's online authority and increase qualified organic traffic.
THE RESULTS
441% Visibility Growth Achieved
The SEO campaign exceeded its visibility target, increasing Google visibility from 17% to 92% and delivering significant improvements for high-value commercial search terms.
8 Targeted Keywords Ranking 1 On Google
We secured multiple number-one Google rankings for high-value searches, helping connect Bedworld with customers actively searching for quality sleep solutions.
Strong Commercial Keyword Growth
Multiple target keywords moved onto page one of Google, strengthening Bedworld's visibility across Christchurch's competitive bedding market.
75+ Positions Gained for “Beds Christchurch”
One of the campaign's strongest gains saw "beds Christchurch" climb more than 75 positions, reaching page one of Google.
NEXT STEPS
By combining technical SEO, strategic content creation and ongoing optimisation, Bedworld has significantly strengthened its online presence and now ranks prominently for many of its highest-value search terms. The campaign continues to generate qualified organic traffic while positioning Bedworld as one of Christchurch's leading destinations for premium beds and mattresses.