CASE STUDY | APRIL 2026
Spearmint Signage Studio
THE CLIENTSpearmint Signage Studio is a boutique signage business based in the South Island, specialising in custom signage solutions for events, weddings, and corporate functions across Queenstown, Wanaka, and the wider Otago region. With a strong design-led approach and growing demand nationwide, the goal was to increase online visibility and attract more high-quality and high-intent enquiries.
Tash came on board expecting SEO to be a mid- to long-term strategy. She was looking to grow beyond her local market and branch out nationwide, while still building steady traction across the South Island. The challenge was finding the right balance between expanding visibility and capitalising on a strong, localised presence that would convert.
THE SOLUTION
We implemented a robust SEO strategy to deliver rapid impact while driving long-term growth. By focusing on high-intent keywords across Queenstown and Otago and creating a dedicated South Island landing page, we swiftly captured local demand. Our structured, search-led content approach ensured the right audience was reached from day one, while positioning the business for scalable nationwide expansion.
- SEO Premium 100%
- SHOWIT website optimisation
- SEO Content Pack Pro
Tash | Owner/Operator Spearmint Signage Studio
THE RESULTS
99+ Keyword postition increases
Significant ranking shifts across key terms meant the business moved from low visibility to highly competitive positions in a very short timeframe.
Multiple #1 rankings on Google
Top rankings for high-intent keywords like “Signage Studio Queenstown” positioned the business directly in front of customers actively searching for signage services.
Strong page one visibility in the South Island
Consistent first-page presence across core regions increased brand exposure and local authority where it matters most.
Visibility increased over 300% in 1 month
A rapid increase in visibility ensured more opportunities to be found online, driving early engagement and enquiry potential throughout New Zealand.
NEXT STEPS
These early results reflect a campaign built for ongoing impact. With the core strategy now established, keyword reach and nationwide visibility are expected to continue strengthening over time, supporting a growing presence across the South Island and nationwide.
With strong foundations already delivering results, the next phase focuses on building momentum, amplifying growth, and capturing greater market share, setting the business up for sustained visibility and long-term digital success.