CASE STUDY | SEPTEMBER 2026
Egmont Blinds
THE CLIENTEgmont Blinds is a locally owned window furnishing business serving Taranaki and Taupo, specialising in quality custom-made blinds at affordable prices. Offering everything from roller and Venetian blinds to blackout and electric options, the team provides free in-home measures and quotes, along with professional installation. With low overheads and direct manufacturing, Egmont Blinds can offer custom-made solutions typically around 60% cheaper than national chains.
Despite offering high-quality custom blinds at highly competitive prices, Egmont Blinds had limited visibility in Google for many of the searches potential customers were using. The business needed an SEO strategy that would increase its presence across Taranaki and Taupo, improve rankings for valuable product and location- based searches, and connect more local homeowners with its free measure and quote service.
THE SOLUTION
We implemented a targeted SEO campaign combining keyword research, on-page optimisation, geo-targeted content, and strategic link building. Key services were strengthened around high-value blind searches, with improved headings, metadata, FAQs, internal linking & location relevance to help Google better understand Egmont Blinds' products and service areas.
THE RESULTS
975% Visibility Growth Achieved
Google visibility increased from 4% to 43%, significantly exceeding the campaign's guaranteed improvement and giving Egmont Blinds a much stronger presence across its target searches.
8 Targeted Keywords Ranking 1 On Google
We secured multiple number-one Google rankings for high-value searches, helping connect Bedworld with customers actively searching for quality sleep solutions.
Multiple #1 Rankings Across Taranaki
The campaign has secured #1 positions for valuable searches including “blind fabric swatches Taranaki”, “custom blinds company Taranaki”, “window blinds Taranaki” & “free blind quote Waitara.
Strong Growth Across High-Intent Searches
Several tracked terms have made substantial gains, climbing multiple positions to reach #1 and significantly strengthening Egmont Blinds’ visibility with local customers actively searching for blinds.
NEXT STEPS
With strong visibility now established across Taranaki, the next phase will focus on expanding Egmont Blinds' reach for broader, higher-volume searches while strengthening visibility in Taupo. Ongoing content optimisation, link building, and product-focused SEO will target opportunities around custom, roller, Venetian, blackout, and electric blinds, helping connect more homeowners with Egmont Blinds' affordable, locally delivered service.