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CASE STUDY | MAY 2026

Car Therapy Centre

THE CLIENT
Car Therapy Centre is a trusted automotive workshop in Wellington CBD, specialising in car servicing, diagnostics, WOF, and mechanical repairs for all vehicle makes & models. With a strong reputation for honest communication and quality
workmanship, the goal was to increase online visibility, generate more high-intent enquiries, and strengthen their position as a leading mechanic in Wellington Central.


THE CHALLENGE
Car Therapy Centre wanted to strengthen its visibility in Wellington’s competitive mechanical services market while increasing high-intent online customer enquiries. The challenge was improving rankings for local service-based keywords while ensuring the website converted traffic into genuine phone and booking enquiries.

THE SOLUTION
We developed a high-performing Dominator website supported by ongoing SEO and Google visibility improvements. The strategy focused on increasing rankings, generating more form and phone enquiries, and strengthening Car Therapy’s reputation across Wellington.

  • Google Review Engine
  • New Dominator Website
  • Instant Contact Form
“Since launching the new website, things have been crazy busy for us! Most days have been fully booked! After dealing with constant add-ons and escalating costs from previous providers, we wanted a company that delivered exactly what was promised without the endless extras. Web Genius has been great to work with, everything has been done to the level expected, and the increase in enquiries and online visibility has made a real difference to the business.”

Martin Harrison | Director Car Therapy Centre

THE RESULTS


15 keywords ranking on page 1
Strong first-page rankings positioned the business directly in front of customers actively searching for vehicle repair and servicing solutions in Wellington.

36.5% website conversion rate
TA high-performing conversion rate demonstrated strong alignment between website traffic and customer intent.

141 total leads generated in 1 month
The website delivered a strong combination of form enquiries and phone leads generated directly from organic traffic.

4.9 star average Google review score
Strong customer feedback and consistent 5-star experiences helped reinforce trust, credibility, and Car Therapy's reputation across Wellington
Key Metrics
15/15

Keywords ranking on Page 1
177%

Increase in Web Traffic
141

Monthly Leads Generated
#1
Organic search and primary lead source

NEXT STEPS

Building on these strong early results, the focus now shifts to expanding keyword reach, increasing organic traffic, and strengthening Car Therapy Centre’s authority across automotive searches in Wellington. With strong rankings, high conversion rates, and growing enquiry volume already delivering measurable business impact, the next phase is centred on scaling visibility further and capturing even greater market share throughout the Wellington region.

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