CASE STUDY | MARCH 2026
Kiwi Outdoor Shelters
THE CLIENTKiwi Outdoor Shelters specialises in custom outdoor living solutions, including pergolas and covered deck areas. As the business looked to grow, it needed a strong online presence and a website that could consistently generate high-quality enquiries. Kiwi Outdoor Shelters partnered with Web Genius to create a lead-generating website and implement an SEO strategy to increase visibility, attract the right customers, and drive sales.
Before partnering with Web Genius, Kiwi Outdoor Shelters relied mainly on national trade expos and word of mouth to generate new business. While these channels worked, they required significant time and cost, and their website was not generating organic enquiries.
THE SOLUTION
Web Genius developed a modern, search-optimised website designed to showcase projects and attract high-quality enquiries. The strategy included professional website design, SEO optimisation, and improvements to Google visibility for key services. Today, the business receives consistent enquiries directly through the website and Google search. This has reduced reliance on trade shows and created a scalable lead source.
- Dominator Website
- SEO Pro (20 Keywords)
- 3 Additional Pages
Chris | Kiwi Outdoor Shelters
THE RESULTS
3+ phone enquiries per week
Since launching the SEO campaign, the business now receives consistent weekly phone enquiries directly from Google. This has reduced reliance on trade expos and created a more predictable flow of inbound leads.
51 + organic website leads in 30 days
The optimised website and targeted keyword strategy generated a strong volume of enquiries in a short period, demonstrating clear demand and an immediate return on the SEO investment.
14 of 15 keywords ranking on page 1
The campaign delivered an exceptionally low $1.14 cost per lead, well below the industry average of $4.36, providing strong early ROI and reliable enquiry flow.
Google visibility increased from 0% to 42%
From no measurable presence in Google search to strong visibility across targeted keywords, the campaign has delivered a substantial uplift in online exposure and search performance.
NEXT STEPS
Kiwi Outdoor Shelters has transformed how they attract new business. Instead of relying solely on trade expos, they now receive a steady stream of organic enquiries from their website. The company continues to benefit from ongoing SEO
support and optimisation, helping maintain strong rankings and a steady flow of enquiries. The move into ongoing management has been seamless, providing confidence as the business grows. Looking ahead, the focus is on expanding into new service areas, building additional SEO pages, and continuing to grow visibility in Google to drive consistent leads.