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THE CLIENT Collins Automotive is a well established, multi award-winning, Hamilton-based workshop specialising in the full suite of automotive repairs, assessments and upgrades. Headed by Owner/ Manager Jason Land and run by a team of around 20 highly specialised technicians, Collins Automotive pride themselves in providing an extremely high level of care and expertise to their customers.
THE CHALLENGE Collins Automotive had an existing website that wasn’t ranking well or generating business. After just two months of implementing the Google Dominator site and SEO Pro package, Collins experienced remarkable results. Out of 35 targeted keywords, 21 achieved a position on Google’s first page, leading to a 388% improvement in Google visibility.
THE RESULTS after 2 months
21 / 35
Tracked keywords on Google page 1 (60%)
388%
Increase in Google visibility + uptick in enquiries/leads
CURRENT July 2024
73%
Tracked keywords on Google page 1
955
Average site visitors each month
216
Average phone/form and booking widget leads each month
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THE CLIENT LHG Roofing, a Māori-owned business founded in 2018, provides high-quality roofing solutions for residential and commercial clients throughout Wellington and the Wairarapa. The company has established trusted partnerships with subcontractors and suppliers, and a reputation for exceptional workmanship. Their unique company culture places value on inclusivity and continuous skill development for their team of 17 roofing professionals.
THE CHALLENGE LHG Roofing’s existing website, while it looked good, was ranking very poorly in Google and failing to deliver results. Enquiries were few and far between and not for the type of work (i.e. larger projects) that they wanted. The team knew they were relying on word of mouth referrals and that in order to grow and thrive in the current economic climate, they needed to generate more organic online leads, from the right type of client.
BEFORE using Web Genius
1 / 15
Rankings on Google page 1
10-15%
lead to sales conversions per month
THE RESULTS after 12 months
10 / 15
Rankings on Google page 1
39
Organic leads each month
25-30%
lead to sales conversions per month
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THE CLIENT Extreme Carpet Cleaning is a Christchurch-based, family-owned business providing professional carpet and upholstery cleaning solutions. As the business prepared to grow, it needed a functional website and a robust SEO strategy that could consistently generate enquiries and support ongoing expansion. Extreme Carpet Cleaning partnered with Web Genius to build a reliable lead generation platform.
THE CHALLENGE Despite delivering high-quality services, Extreme Carpet Cleaning encountered several digital roadblocks. The existing website no longer reflected the company’s professionalism or the standard of customer service they delivered, while limited Google visibility made it difficult to stand out in a highly competitive local market. Enquiry volumes were inconsistent and demand was heavily seasonal. This created challenges at a time when the business was preparing to hire its first employee.
THE RESULTS and key metrics
30 / 35
Rankings on Google page 1
110%
Increase in SEO visibility
15 / 15
Keywords on page 1 within a week
7.5 weeks
To launch a fully optimised website
CASE STUDY | MARCH 2026
Kiwi Outdoor Shelters
THE CLIENT Kiwi Outdoor Shelters specialises in custom outdoor living solutions, including pergolas and covered deck areas. As the business looked to grow, it needed a strong online presence and a website that could consistently generate high-quality enquiries. Kiwi Outdoor Shelters partnered with Web Genius to create a lead-generating website and implement an SEO strategy to increase visibility, attract the right customers, and drive sales.
THE CHALLENGE Before partnering with Web Genius, Kiwi Outdoor Shelters relied mainly on national trade expos and word of mouth to generate new business. While these channels worked, they required significant time and cost, and their website was not generating organic enquiries.