Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out how to use user generated content to connect with your audience…

User generated content includes the following:

• Customer testimonials
• Customer comments
• Product or service ratings and reviews
• Discussion boards
• Social media content (for example, blog comments, Facebook likes, Twitter tweets)

In a nutshell, user generated content is all about connecting with your audience, using that audience to add content to your site, and promoting and sharing that content to others in order to expand your audience. Here are some simple features you can add to your site to encourage dialogue and generate content from your users.

To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.