Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ for the key points if you intend to take on your own database management…

• Identify opportunities to capture data of customers and prospects through your dayto-day interaction with customers, prospects and suppliers.
• Introduce a sign-up form for your customers which includes a clear statement that they will receive occasional promotional emails from you.
• Collect the business cards of business contacts and, with their permission, enter them into your database.
• Develop a strong “join pitch” for your website.
• Decide on a system to manage your data – could be a spreadsheet, desktop database or integrated online relationship marketing system.

To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.