Good gear is only half the story. The other half is the people who help match it to the angler. Saltwater Connection is a 100% Northland-owned and operated business based at 24 Port Road, Whangarei, and one of the largest standalone tackle shops in the country.

The team is made up of genuine fishing experts Whangarei locals can rely on, putting honest advice ahead of a quick sale. They take time to guide customers toward the right gear for their needs, budget and experience level, even suggesting saving up for quality kit rather than buying twice.

The range covers everything from everyday tackle and pre-made rigs to specialist soft baiting, surf casting and game fishing gear. Saltwater Connection also offers:

Anglers who prefer to shop from home can use the online fishing store NZ customers trust for fast North Island delivery, while those in Whangarei can enjoy the spacious, welcoming store.

Want to meet the team? Find out more about Saltwater Connection or drop in to chat before the next day on the water.